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10 Easy Steps of Selling a Home without a REALTOR

Author Bio: Richard Harless is the Managing Partner of AZ Flat Fee and affiliated companies such as CA Flat Fee Listings, Inc. Born and raised in Arizona and with an MBA from Grand Canyon University, Richard brings a passion for real estate, technology, and client satisfaction to everything he does. Outside of work, Richard loves spending time with my wife and two kids, staying active through fitness and pickleball and supporting local communities through different charitable works.

Selling a home without a REALTOR can feel overwhelming. There’s a lot to handle — pricing, marketing, showings, negotiations, and paperwork — and normally a listing agent would take care of those pieces for you. So why do people try it? Simple: to avoid paying high commissions. In 2023, the average U.S. REALTOR commission was 5.46% (Statista). On a $400,000 home, that’s nearly $22,000 in fees. By going the For Sale By Owner (FSBO) route, you skip those commissions, keep more control over the process, and negotiate directly with buyers.

But here’s the challenge: how do you sell your house without a REALTOR — especially if it’s your first time? That’s what we’re going to cover here. This guide will walk you through the steps of selling FSBO in Arizona and also show you a smarter alternative — keeping the savings of FSBO without giving up the support of a full-service REALTOR.

Top 10 Steps for Selling a Home Without a REALTOR

How to Close On a House Without a Realtor? Let’s get into the exact steps that you should opt for while selling a home without a REALTOR.

1. Prepare your Home for Selling

The very first step is simple but important: make your home look its best. Start by decluttering and giving everything a good clean. Knock out any home improvements you’ve been putting off, and if you’ve got pests like termites, deal with them right away. A fresh coat of neutral paint can also go a long way toward making the place feel move-in ready.

Next, remove anything too personal — family photos, extra furniture, or unique décor — so buyers can picture themselves living there. Think of it as setting the stage. In fact, studies show that staging your home can help it sell up to 20% faster.

Finally, once your home is looking sharp, turn on the lights and take bright, clear photos for the listing. Those pictures will be the first impression most buyers get, so make them count.

2. Set an Accurate Price

Getting the price right is one of the most crucial aspects of selling your home without a REALTOR. If you price it too high, your home could sit on the market for months. Price it too low, and you risk leaving a lot of money on the table.

This is where many FSBO sellers struggle. In fact, studies show that FSBO homes are far less likely to sell above asking price compared to agent-listed homes. The truth is, pricing isn’t guesswork — it’s strategy. You need to know what similar homes in your area are selling for, what buyers are willing to pay, and where your home fits in that range.

When you get it right, you’ll attract more buyers, be in a better position to negotiate strong offers, and get the most out of your home sale.

3. Comps Market Research

Before estimating the value of your place, try to perform a competitive market analysis. This is a crucial step in selling your house without a REALTOR. It debunks the data records of the comps (similar houses) that have been sold in the previous months to give you an idea about yours. The best way to gather comps is near the area where your property is located. To collect data for your Arizona home, you can search in the neighborhood and get an estimate of the listing prices.

4. Conduct Self-comp Analysis

Once you’ve pulled together market data and online research, it’s time to compare your home to what you found. Consider factors such as square footage, condition, upgrades, and location. The goal is to determine where your property fits in and establish a realistic price range.

This step helps you avoid guessing — instead, you’re basing your price on what buyers are actually paying for similar homes in your area.

5. Invest in Appraisal

If you’re not confident about setting the price yourself, don’t worry — you don’t have to go it alone. Hiring a licensed appraiser can give you a professional, unbiased opinion of your home’s value. They’ll conduct an on-site visit, review recent sales, and provide a detailed report to help you price your home accurately. It’s an extra cost, but it can save you from making a much more expensive mistake down the road.

6. Market and List Your Home

Once your home is ready and priced correctly, the next step is to get it in front of potential buyers. Start with professional photos — they’re worth it. Around 32% of homes listed with high-quality photography (and even drone shots) consistently sell faster and attract more attention than those without. 

In Arizona, you can also put up a “For Sale” sign in your yard, which is a simple yet effective way to reach local buyers. Many FSBO sellers also post on free platforms like Zillow, Facebook Marketplace, or ForSaleByOwner.com to expand their reach.

However, here’s the catch: most serious buyers search on the MLS (Multiple Listing Service). Homes listed on the MLS sell for nearly 15% more than those off-MLS. That’s why many FSBO sellers eventually choose a flat fee REALTOR — you get full MLS exposure without paying the standard 5–6% commission.

One more tip: make sure you’re following Arizona’s home marketing rules and disclosure laws. Every state is different, and the last thing you want is a legal hiccup slowing down your sale.

7. Show Your Home

Once buyers start showing interest, it’s time to open the doors. You can host an open house to attract multiple buyers in a short amount of time, or schedule private showings for those who are more serious.

Your job here is to highlight the best features of your property — the things that make it stand out. Keep the space clean, bright, and easy for buyers to picture themselves living in.

To make life easier, you can also use online tools to manage requests, schedule appointments, and handle cancellations. It keeps everything organized so you’re not juggling calls and texts while trying to run the rest of the sale.

8. Negotiate Offers

After you’ve shown your home, the next step is reviewing and negotiating offers. This is where things can get tricky for FSBO sellers. You’ll need to look closely at the purchase price, whether it’s a cash or financed offer, who’s covering closing costs, and any contingencies the buyer has added.

Every detail matters. The highest offer isn’t always the best one if it comes with strings attached. Take the time to compare offers side by side so you know which deal really puts you in the best position.

Usually, an agent would handle these negotiations for you. If you’re selling without one, you can use online tools to help organize and manage the process — but be prepared to do the heavy lifting yourself.

9. Allow the Buyer to Conduct Due Diligence

Once you’ve agreed on the terms and price, the buyer enters the due diligence period. This is their chance to ensure everything checks out before closing.

During this time, expect inspections, an appraisal, a title search, and mortgage underwriting if the buyer is financing. They may also schedule a final walkthrough right before closing to confirm the home’s condition hasn’t changed.

Your role here is to keep the process moving smoothly — provide access for inspections, respond to repair requests, and make sure all agreed-upon conditions are met.

10. Close the Deal

Closing is the finish line. This is when the property officially transfers to the buyer, both sides pay closing costs, and all the paperwork is signed.

If you’re selling your home without a REALTOR in Arizona, you don’t have to hire an attorney — but many sellers do to help avoid legal mistakes. At this stage, the paperwork usually includes:

  • Seller Disclosure form

  • Settlement Statement

  • Certificate of Title

  • The Deed

  • Two forms of official ID.

It sounds simple, but closing is one of the most detail-heavy parts of the sale. One missed form or overlooked requirement can delay everything.

That’s why many homeowners who start out FSBO end up realizing the value of professional help. With AZ Flat Fee, you get full representation through closing for one flat price — no 5–6% commission. We handle the contracts, deadlines, and legal details so you can move on with confidence.

FAQs: Selling a Home Without a REALTOR in Arizona

Can you sell a house without a REALTOR in Arizona?

Yes, you can. Arizona law doesn’t require you to use an agent. But keep in mind that selling without a REALTOR means you’ll be responsible for pricing, marketing, showings, negotiating, and paperwork on your own. That’s why many sellers choose a flat fee REALTOR — you still save thousands, but don’t carry all the risk.

What are the pros and cons of selling a home without a REALTOR?

Pros

  • Save on commission.
  • Direct control over pricing and negotiations.
  • More flexibility in how you handle the sale.

Cons

  • FSBO homes usually sell for less.
  • Limited exposure without MLS.
  • Pricing mistakes can cost thousands.
  • Negotiation and legal risks are on you.

Is it worth selling without a REALTOR?

It depends on your comfort level. Some sellers make it work, but many FSBO homes ultimately sell for less than comparable agent-listed homes. A flat fee REALTOR is often the smarter option — you get professional support and MLS exposure for a fraction of the standard commission.

What’s the difference between FSBO and flat fee real estate?

FSBO means you’re completely on your own. With flat fee real estate, you pay a low, set fee for full representation from a licensed REALTOR. You save thousands compared to commission while still getting the marketing, negotiations, and legal guidance you need.

How much do REALTORS charge in Arizona?

Real estate agents typically charge 5–6% of your home’s sale price, which can be $15,000–$20,000+, depending on your property’s value. AZ Flat Fee charges a flat rate — starting at $3,500 + $500 upfront — so you know exactly what you’ll pay.

Do FSBO homes sell for less?

Yes, studies show FSBO homes usually sell for less than those listed with an agent, mostly because of limited marketing and inaccurate pricing. That’s why MLS exposure is key if you want to get what your property is really worth.

Do I need an attorney to sell my house in Arizona?

No, Arizona doesn’t require you to hire a real estate attorney for closing. However, many FSBO sellers do bring in an attorney to avoid mistakes. If you’re working with AZ Flat Fee, we guide you through the process and handle the paperwork, so you’re covered.

How does AZ Flat Fee work?

We offer three package options, starting at $3,500 plus a $500 upfront fee. All packages include full service representation, MLS listing, and contract support. You get everything that a commission-based REALTOR provides — just without the percentage-based commission.

Selling Without a REALTOR in Arizona

You can sell your home without a REALTOR — but as you’ve seen, it’s a lot of work. From pricing and marketing to negotiations and paperwork, every step falls on your shoulders. And while you’ll save on commission, many FSBO sellers end up selling for less or running into costly mistakes along the way.

The good news? You don’t have to choose between paying a big 5–6% commission (often $15,000–$20,000 or more) and going it alone. With AZ Flat Fee, you get the best of both worlds — full service representation, MLS exposure, expert negotiation, and closing support — all for a flat fee that saves you thousands.

We’ve designed three simple packages to fit different needs and budgets, starting at just $3,500 + $500 upfront. No surprises. No inflated commissions. Just a smarter way to sell your Arizona home.

Save Money On Your Home Today

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